A data-driven campaign discussing effective ways for individuals to manage stress in today's fast-paced world and release built-up pressure.
About
Strategy
The "Peace by Piece" campaign for Lego emphasizes how playing with Lego, regardless of age, can positively impact your mental well-being.
A data-driven campaign that delivers instant results, combined with subtle, soothing, and straightforward imagery to effectively convey our message.
Campaign Overview
To target stressed adults by helping them escape stress and rediscover the world of Lego, this time as an adult.
Objective
For maximum visibility
Placing these ads across streets, near corporate offices, Yoga centres, and transit hubs such as train stations and bus stops for maximum reach and engagement
Building better mental health one brick at a time - LEGO, not just for play, but for peace of mind
Peace by Piece
In this campaign, we conducted a social media poll to learn about the activity that brings our users the most peace. By selecting the most popular response, we determined the activities best suited for our campaign.
The Team
Dr. Kanchan Chhabria
Pankhuri Joshi
Karan Pimpale
Annel Sosa
